What on earth is a Vox Pop?

The term 'Vox Pop' comes from the latin 'Vox populi' which translates as 'Voice of the people'.
In media terms it is used to describe a way in which broadcasters can voice the views of the general public. Typically this is done by an interviewer stopping random members of the public and asking them the same fixed question. The answers are then edited together normally to show the different points of view.